S2E2 : Amy Wolff | How to shoot for a magazine

Our guest on this week’s podcast episode is Hearst Photo Director Amy Wolff. Amy oversees the photo departments for Runner’s World, Bicycling and Popular Mechanics magazines. Last month I put out a question on my Instagram asking everyone “Who do you want to be a guest on The Creative Freelancer?” Amy Wolff was the collective request (alongside Emily Maye which will be the next episode).

In our conversation, we discuss the current role of a photo director in the magazine industry and how she sees that changing. We talk about the recent visual brand shift at the magazines and what was the driving force behind them and also tackle the question everyone was sliding into my DM’s about, “How can I shoot for Runner’s World Magazine??!!”

This episode is great for anyone looking to get on a magazine’s photo editors radar and explains in detail how to do it the right way. Hint: You don’t send nasty emails saying “I can’t believe you hired that person instead of me!”

After the episode, please consider sharing it with someone who would benefit from hearing this conversation. While you’re at it, leave a review and let me know about via DM and I’ll enter you into this month’s giveaway for Think Tank swag.


A quick shoutout to this episode’s sponsor, Think Tank.

Flashback to 2015, I had just quit my full time job to create content for Gary Vaynerchuk’s personal trainer. I had to travel once a week into NYC with a laptop, lenses, camera, mic and headphones. I knew my current bag wasn’t going to cut it. After doing a ton of research I settled on the Think Thank Airport Essentials bag. I can’t begin to tell you how many miles I’ve walked around NYC with that bag on my back fully loaded with my gear. It’s super reliable, fits into overhead compartments and had been my go to bag for the last 6 years now. See the multiple ways you can arrange your gear by heading over to the Think Tank website.

Listen to Amy Wolff Click here to play Full Episode

S2E2 : Amy Wolff | How to shoot for a magazine
S2E2 : Amy Wolff | How to shoot for a magazine

If there was ever a period in photography where there was room for experiment and diversifying yourself it’s now “

Podcast Show Notes Links to everything Amy mentioned