The 2016 PhotoPlus Expo will be as exciting as ever. In addition to the jam packed seminars and intensive classes, they conference exhibitors are tons of new gear and giveaways worth geeking out over. Here are some of the highlights on what exhibitors have to offer.
PhotoPlus Expo Giveaways and New Gear
BorrowLenses.com – (Booth #134)
If you are going to PhotoPlus Expo, you must head over to the booth of online camera gear rental giant BorrowLenses.com. They will be giving away a brand new Canon 5D Mark IV DSLR at PhotoPlus Expo this year in their booth right next to Canon. They are also giving away runner-up prizes: a brand new DJI Osmo 4K camera and a $300 BorrowLenses gift certificate. You do not have to be present to win (drawing by email) but you must be present to enter so head over to booth #134 during expo hours to enter for a chance to win – plus grab some free souvenirs!
DxO – (Booth #545)
DxO and professional photographers Daniel Berry and Eric Hu will take you on a Photo Walk across New York City. Come with your iPhone or iPad, and they will provide you with a DxO ONE—the only miniaturized professional quality camera. Don’t miss this opportunity to try out the DxO ONE for free and learn from the experience of two talented photographers – Sarah Lee and Camilla Ferrari, who will be at the DxO booth on the following dates and times.
FLM Canada (Booth #564)
FLM is proud to announce its ultra-compact and ultra-strong new tripod, the CP-Travel. Featuring 10 layers of carbon fiber tubing, a redesigned apex, and new leg locks and shims, the CP-Travel promises to set a new standard in quality and stability. Weighing 2.8 pounds using 5 leg sections, the CP-Travel will hold up to 22 pounds of camera gear and fold down to 15 inches. It will be available in stores in December 2016.
G-Technology – (Booth #245)
G-DRIVE slim SSD USB-C delivers super fast SSD performance and speedy 10 Gb/s USB-C (USB 3.1 Gen 2) interface connection for lightning fast transfers of your precious videos, photos, music and more. It’s easy to set up and bus-powered, so there’s no need to carry an external AC power supply. Toss it in your bag and you’re good to go with storage and backup wherever you need to be. Available in space gray and silver, the portable G-DRIVE slim SSD USB-C is the perfect companion for your MacBook.
Manfrotto – (Booth #555)
Manfrotto Distribution is pleased to debut the following products in the U.S. at PhotoPlus Expo 2016: Manfrotto Be free Live- the most compact & lightweight travel video kit designed to support CSCs and DSLRs; the new XPRO Monopod+ family for Photo & Video; several new bags including the Pro Light Reloader-55 Roller & 3N1 Backpacks; Advanced Backpack and Shoulder bag for CSCs; Street Backpack, Shoulder bag and Messenger for CSCs & the Lifestyle Windsor Collection; Gitzo Systematic Tripods & Monopods; plus Generation X – travel and studio lighting from Bowens.
Hahnemuhle – (Booth #437)
Hahnemühle announces Elegant Portfolio Boxes with a refined linen for high quality presentation and storing of fine art prints. The black portfolio box is produced from acid-free, archival materials according to the requirements of the “Photographic Activity Test”. The fine textured cover material consists of 100 % cotton. These limited editions include 50 sheets of FineArt Inkjet paper in A3+. Choose between Photo Rag® 308, FineArt Baryta and FineArt Baryta Satin. Every box comes with 50 acid-free interleaf sheets to protect your fine art prints from scratches and abrasion, as well as three Certificate of Authenticity with holograms and one pair of Hahnemühle gloves.
With the 2016 Photo Plus Expo in New York less than a month away, hotels and seminars are starting to fill up fast. Held at the beautiful Jacob Javits Center, the expo runs from Wednesday, Oct 19th to Friday, Oct 21st. There are so many positives that the expo provides not just professionals, but photographers of all levels.
1. Photo Plus Expo giveaways and promotions
Although the cost all of our gear is always pricey, I feel like every photographer is pretty frugal. We try to save receipts, get free cleanings and stretch every dollar we can. So why no treat yourself to a free expo pass (Use code: DISCOVER) and fill a bag up full of some giveaways. Merchants like Adorama and B&H are always running specials and sales as well as product exhibitors if you buy during the expo. There are giveaways everyday that you can register for from companies like G-Tech, LaCie and others.
The expo floor is also a great place to touch, feel and use the products you’ve only been able to read about on blogs and review sites. Take them for a spin and test that Sony or Canon you’ve had your eyes on for a while. Theres even live support with Canon reps where you can ask all the questions on your gear you might have.
It’s really a great place to geek out and be around your peers. You won’t regret it!
2. Seminars are an opportunity to invest in yourself
My wife recently shared an episode from MWF Motivation podcast where the host talked about making an effort to invest some of your income monthly into your education. Yes YouTube and Google University are amazing teachers but having an industry professional in your face and being able to ask questions will pay off long after the convention is over. To be honest, it’s something I’ve personally struggled with as well but I’m making it an effort to get some more formal education (not college) over the next few months. I think it’s a neat way of saying you believe in yourself and your career.
3. Palm Springs Photo Festival
Of the emails I frequently get on portfolio reviews, this on is the most cost effective so far.
Rates for Palm Springs Photo Festival
October 19: Open Portfolio Review (non-vetted): $275 for 5 reviews. October 20-22: Emerging and Professional Event: $325 for 5 reviews. 10% discount for 10 or more reviews. Registration Fee: $15 per day of attendance.
There are two classes of reviews. The first is on the 19th and is for “photographers launching their careers or established pros looking for guidance / advice on their portfolios or new bodies of work.”
The second is take place from the 20th to the 22nd and is “Designed for emerging and professional editorial, commercial, advertising and fine-art photographers with fully focused, tightly edited portfolios.”
4. Socializing in New York is beautiful in October
As I write this post, I’m in my basement office and studio, staring at a water softener tank. You know what I’d rather be staring at come Photo Expo? Someone’s face I’ve met through Instagram or getting my work torn apart gently critiqued by expert portfolio reviewers. Even getting a smile from the person that hands out the badges as you walk in is better than starting at pink insulation in my basement.
Get out and go see a face, meet someone. We aren’t meant to be alone in front of our computers, editing into the late hours of the night. Do it.
One of the many videos that I whole heartedly recommend for a creative at any level. Ramit shares some very specific actionable items that I haven’t heard since this interview aired in all my surfing of the webs. Skip Netflix for a night and get out a notepad. This video will change how you think about your negotiation and marketing.
It’s basically in our human nature to want things we can’t have.
Some things aren’t as easy to get as others, but I’m here to convince you how simply being authentic and honest can be more than half the battle.
I mean I never thought I could raise $1500 in a couple of days… Until I did.
The cold Pennsylvania winters were as tolerable as they sound, and unfortunately for me, I was bed ridden for over a week battling a sickness. It gave me a lot of time to think, and so naturally, I decided I wanted to solve a problem.
My idea was called “Pace Buddy” and would allow people in various cities to connect with others who shared similar running capabilities and go for runs together. This was at a time before MapMyRun, Nike Fit and other now popular apps. Heck, the iPhone didn’t even exist yet. I knew exactly how I would grow it, what incentives I’d offer to keep engagement up, etc The only problem was I had no idea how to actually code.
Going into my final semester at East Stroudsburg University, I approached my professors about possibly funding me to go to a conference hosted by Carsonified called Future of Web Apps (FOWA), specifically for web developers. When they completely shut me down, I thought of a plan B. I was doing some freelance work at local web design company owned by two former alumni. Both of them very talented as one currently runs a successful photography business in Buck County, PA and the other is Jessica Alba’s right hand man in all things web at Honest Co. Another alumni was in the office at the same time and is now an entrepreneur and founder of QuietPunch.
While I was sharing the story of how I got rejected, I share with them my had a random idea to sell ad space on a t-shirt for $20 bucks a pop. They immediately turned to me and said, “Go for it.”
That night, I dove deep into my white body Macbook and pushed the limits of my WordPress skills to getting a site up and running.
I figured lots of small companies were just as eager as me to be seen at the conference, but couldn’t afford to be a big sponsor at the venue. The angle in my mind was generating enough buzz through social media (Facebook had just come out on my campus a year before) to leverage the awareness and sell the companies on that. If all went according to plan, I would have enough money for the trip, and these companies would get cheap advertising at the conference.
Looking back, I discovered a few simple steps made it possible, and I want to share them with you.
#1 – It’s not how many resources you have, but how resourceful you are
Tip: So go out there and reverse engineer who your potential market is and how to reach them. Warm introductions and support are the heavy hitters. Blasting 150 random people only to have your email to go unread is no bueno.
Two weeks before the conference, I sent an email to Nick La, who designs and maintains Web Designer Wall, an instructional blog on modern design technology. I basically told him how awesome he and his work is and pitched my walking billboard idea. What I needed was a supporter with a lot more resources than I had.
Not only did Nick reply with great advice for the execution of my operation, but he also agreed to reserve a couple spots and pass along my story to all his web developing friends. (Email convo at end of post)
February 14, 2.55am: Nick emails his contact list sharing my campaign. February 15, 3.00am: The t-shirt is sold out.
Imagine me waking up the morning of the 15th. It was like Christmas.
#2 – Seeing is Believing
Tip: Make sure you have something visual to share. You may be amazing with your words but having something visual on the internet solidifies that this is real. Unfortunately it’s the same reason people feel good about waisting spending money on billboards instead of Facebook ads.If they an visit it online, or hold a flyer, it must be real/ trustworthy.
As per Nick’s advice, I made my campaign as visible as possible. I added more spaces to the back of the shirt, doubling the income. I created a website and sponsor page on my blog including links to each company’s website, posted a picture of myself in the shirt showing “your logo here” on the front and networked on a bunch of social media platforms hosted by FOWA for extra exposure prior to the conference. Create
I became a recognizable cause that people could trust and wanted to support. My story was even being featured on 10+ blogs by other web developers. The shirt was everywhere.
#3 – Make it Legit
Tip: When you can address their objections and fears before they even know they have them, you’ve already won. The trick is to do your homework and learn what those might be. This is a page right out of Ramit’snegation book.
I wrote up a FOWA contract to serve as a safe guard for my sponsors. It defined my plans to wear the shirt both days of the conference and guaranteed a full refund if I wasn’t able to raise enough money to go. The most important thing was actually MAKING IT HAPPEN. Gary Vaynerchuk has a quote he leans heavily on that says “Ideas are shit.” It’s something that I constantly, to this day, keep fresh in my mind as a way to test myself. Any who, I digress. I gathered my receipts from the conference passes, airline tickets and hotel room as tangible proof as well.
At the conference, people approached me, recognizing my t-shirt and commending the idea. A groups of web designers from London even offered me a job in Europe after shooting the shit for a couple of hours.
My little t-shirt operation had generated enough buzz to get the attention of people from all over the world. How cool is that??
#4 – Follow-Up and Share!
Tip: Sponsors love follow up, especially in visuals and any metrics you can provide. Put together a quick PDF or Powerpoint and deliver a quick media kit follow up. This will help the relationship continue after the even should you have any opportunities down the road you feel might be mutually beneficial.
Once I was back home, freezing in PA, I followed up with photos and stories, thanking my sponsors for their support. They were able to see the where their donation and the impact it had not only on me, but on tons of other attendees as well.
My plan was simple, but unique, and I made sure to keep it totally honest and upfront, which was enough to spark people’s interest. They saw my determination, trusted my motives, and the best part was, they were getting something out of it. I utilized a couple good resources and wasn’t afraid to ask for some help.
By the end of it all, I raised $1500 to pay for the flight, the conference, even a sick waterfront hotel in South Beach.
So whatever your thing may be, it may not be as far out of reach as you think.
If it’s worth it, and you have a plan, anything is possible.
Email to Nick La on February 8th, 2008:
I frequently visit your site and am a huge fan of your work. I’ve recently dove into the world of web design and development and your website has helped me out a lot.
The reason I’m writing is because I am interested in advertising your site at the Future of Web Apps conference at the end of this month. I am selling adspace on a t-shirt I plan to wear both days at the conference for $20 a space. I’ve created a blog with all the information you would need if you are interested. www.blog.davidbracetty.com
Yes, I’m a poor college senior and this would mean a lot to me if I could go.
Either way I would really appreciate it if you could get back to me or had any ideas of anyone that would be interested.
Sure, I can support you with couple spots. I can even help you further (ie. post your link on my blog post) if you can post pics of how the tshirt going look like or how the logos going to be printed (ie. http://leahculver.com/laser-etched-laptop/).
Thanks for the quick response. I’ve been working the blog all day. I’ve posted ‘The Shirt’ and ‘The Ad Space’ page where you can see more details of what the arrangment of the adspace is and what are the dimensions of the ads. I will update it as requests for ads come in.
I really appreciate any help you can give me.
Ok, David. I really want to help you out. I like your idea (although it has been done many time before), but I think it will work. Here are my suggestions:
Post a photo of yourself (ideally wearing a white tshirt and point your fingers at the logo spots “Your logo here“) (you can build more trust by real photo)
On your sponsors page, make the sponsor smaller and post a link to their actual site instead.
Then I will forward your site to all my ad sponsors, designer friends (trust me, they all can afford $20, but you gotta convince them that the money is worth spend)
I will initiate by sponsoring couple spots for you