Alexandra (Ally) Ostebo is a Senior Marketing Consultant at Wonderful Machine. In the last year and a half, she’s worked with over 100 photographers to help them successfully promote themselves. In our conversation, we chat about:
-How Wonder Machine’s approach is different and why
-What are some of the top mistakes photographers make when marketing themselves
-What goes into creating a good promo
-Print portfolio vs iPad portfolios
Ally’s bio from Wonderful Machine
Alexandra was born in Alaska and grew up in a military family, spending time in 10 different states. She attended Dickinson College and worked as a marketing assistant in D.C. before coming to Wonderful Machine. She is also a 1st Lieutenant in the Army Reserve. When she isn’t busy promoting our photographers, she enjoys music festivals, traveling and doing pilates.
If you are interested in Wonderful Machine marketing, email Ally: firstname.lastname@example.org
At the end of the day, you just have to shoot and make your profession what you want it to be.
:52 How did you end up at Wonderful Machine?
2:55- What’s the current marketing model look like?
4:01- The marketing toolbox- what’s in it?
6:46- How does a photographer standout nowadays?
9:22- Sending promo- Existing work vs new work
12:15- What does a promo shoot entail?
13:42- Self Assigned work, Projects vs personal work
14:29 Other common Mistakes – Get a Web Edit, Buddy Graphic Designer, Old websites
18:03- Brand consistency on social media
19:30- What is the order of a marketing strategy and what does that include?
23:20 What does a good campaign look like?
27:42 – Specific words to use during a call and portfolio meeting
31:09 – What is a good promo? How over the top should it be?
35:55- Print vs ipad portfolio
38:10- Showing work thats not on your site
39:06- Photographers who feel their work isn’t good enough or not ready to market
40:54- How much can someone expect to pay if starting from scratch
42:28- What does a brand overhaul include?
Logo, Web template customization, Stationary, Business Card, Envelope, Crack and seal stamp, invoice header, Promo, Print Portfolio, List Build
46:45- How does a photographer compete with established relationships and breakthrough?